About Us

Sami Clear Background
About Us

We don’t just plan trips – we introduce you to our homeland

Ziri Travel was started by Sami Kerrouche, a London-based travel and digital specialist with deep ties to both the UK and Algeria. Drawing on his unique background, Sami launched Ziri Travel to bridge cultures and open up Algerian travel to international audiences. His mission is to go beyond conventional tours — offering journeys that celebrate local stories, connect travellers authentically with communities, and transform how people see Algeria.

Sami’s goal in founding Ziri Travel was simple yet powerful: to create travel experiences that are authentic, immersive, and meaningful, enabling travellers to discover Algeria like never before — from its dramatic desert landscapes to its vibrant cities and historic sites — while fostering cultural exchange and deeper understanding.

Our Vision

We envision a world where Algeria is recognized as a top-tier destination for cultural and adventure travel, and where tourism directly benefits local communities

Our Mission

Unlock Algeria’s hidden wonders through authentic, seamless, and safe travel experiences

Best Travel Agency

Passionate Pioneers of Algerian Travel

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Happy Traveller
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Tour Packages
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Professional Guide

Why Choose Us

First in Algeria

We focus solely on Algeria, and partner with the best local providers. This focus means we have unmatched expertise here – we’ve personally vetted every hotel, restaurant, and route we use. We’re proud to be pioneers in bringing Algeria to discerning international travellers.

Safety & Support

We leave nothing to chance when it comes to safety. Our team assists with visa formalities, gives you detailed pre-trip briefings, and stays available 24/7 during your tour. We maintain first-aid training and security contacts in each region. You can relax and enjoy the journey, knowing we’ve got your back.

Quality & Trust

From first contact to your journey’s end, we prioritize clear communication, honesty, and going the extra mile. We know entrusting your holiday to someone is a big deal; our 5-star reviews and repeat clients speak to the level of trust we’ve earned.” (We can’t fabricate reviews yet, but can say “We aim for 5-star experiences

Boutique & Bespoke

We deliberately remain small and specialized. Every traveler is a VIP to us – we personalize each trip to your interests and needs. If a guest has a special request (like attending a local festival or genealogy research), we do our utmost to make it happen

Responsible Tourism

Respect for communities and the environment is at the heart of Ziri. We hire locally, support family-run guesthouses and guides, and adhere to ‘leave no trace’ principles in the wilderness. Travel can and should benefit everyone involved

Our Team

Meet With Our Team

Book Your Free Consultation Today

Not sure where to begin? We offer a complimentary travel consultation to help shape your ideal Algerian journey. Our specialists take time to understand your interests, share insider recommendations, and suggest the best routes, stays, and experiences – all tailored to your travel style. Let us design an adventure crafted uniquely for you.